About Us

Company Overview

Direct Creations, LLC is the formal business name of the company behind the Zen Oracle Putting Products. A company that specializes in direct response marketing, Direct Creations has assembled the following team of experts to develop, manufacture, market and distribute the Zen Oracle Putting line of products worldwide.

The Team:

Nick Middleton - Inventor

Nick is a winner of the DTI Innovation Award and the covered Millennium Product Award who has a lifetime fascination with the golf clubs and the science of the game. Having honed his skills and aptitudes through a family lineage of engineers and inventors, his contribution to golf is centered on the theory and practice of technologies and psychology that enhance performance and enjoyment of the game. He is a family man proudly based in Sheffield, central England where he works with enterprises and academic institutions looking to acquire a competitive edge through new product development.

Tour Works Golf Club Design Group, LLC 

Tour Works Golf Club Design Group ("Tour Works") is a turn-key service provider to the golf industry. Tour Works coordinates the product engineering, sourcing, ordering and quality assurance for the Zen Oracle Tour Putter. In addition, TWG also provides PGA Tour representation of the Zen Oracle Tour putter which helps build product awareness among the gameÐs elite players and most enthusiastic fans.  The CEO of Tour Works, David Williams, is co-designer of the Zen Oracle Tour adding to his growing list of industry lauded designs and represents the product on the PGA Tour. His partner John Hatfield, is a former golf professional who has been a sought after expert in the operations and R&D field since 1986.  John coordinates all aspects of manufacturing for the Zen Oracle Tour and interfaces directly with the factory.

Bob Hanington, CEO, Direct Creations, LLC 

Bob Hanington has been running direct response marketing companies since 1995. Mr. Hanington was the co-developer of the abdominal exercise device technology that was popularly known as the Ab Roller. Since 1994, the Ab Roller has accrued more than $1 billion in worldwide sales. As president of the company that coordinated the sale and licensing of the Ab Roller products, Mr. Hanington developed first-hand expertise in the critical components of direct response marketing including inventory planning, media-buying, telemarketing and fulfillment operations.